Information architecture
Design navigation, categories and page relationships around products, markets and buying paths.
Custom development
A website shaped around complex products, brands and workflows
When a standard template cannot represent your catalog or sales workflow accurately, we design from the information architecture up for buyers, inquiries and future system connections.
Projects typically take 2–4 weeks once scope is confirmed and materials are available.
Custom development works well when you
- Have complex product levels, specifications or fitment
- Need distinct brand and interaction design
- Need custom RFQ, distributor or document workflows
- Plan to connect CRM, ERP, mini programs or internal data
Scope
Included in custom development
Visual system
Build a responsive interface aligned with the brand and industrial credibility.
Catalog capabilities
Implement specifications, filters, fitment, documents and media.
RFQ workflow
Customize fields, notifications and source tracking around the sales process.
Multilingual model
Build independent URLs and maintainable relationships between language content.
Extensible architecture
Prepare for certifications, portals, CRM/ERP and analytics integrations.
Process
Custom project process
- 1
Business discovery
Understand buyers, catalog structure, sales workflow and system boundaries.
- 2
Prototype and content
Confirm page architecture, key interactions and content ownership.
- 3
Design and build
Implement the agreed interface, functionality, responsive behavior and search foundation.
- 4
Acceptance and launch
Test real user paths, deploy and establish maintenance and monitoring.
FAQ
Frequently asked questions
Why do custom projects usually take 2–4 weeks?
The schedule covers business discovery, architecture, content confirmation, design, development and testing of real user paths.
Can we launch the website before connecting our ERP?
Yes. We can define data boundaries and prepare the architecture, while ERP integration remains a separately assessed scope.
Can requirements change during the project?
Requirements can be refined within the agreed scope. Changes that affect architecture, data or schedule require a revised scope.
Start by making the complex requirements clear
Share your current website, catalog structure or intended workflow and we will outline an approach.
Send project details